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☆ Shopify has poached at least two dozen employees from Salesforce as it pushes into enterprise e-commerce
▼ + stars: | 2024-04-04 | by ( Madeline Stone | ) www.businessinsider.com time to read: +9 min

Holly Dresden joined Shopify as head of enterprise merchant success in December after six years with Salesforce Commerce Cloud. Evan AgostiniAs it moves further into enterprise, Shopify hasn't always been subtle about zeroing in on Salesforce as a competitor. It recently launched a webpage comparing its platform with Salesforce Commerce Cloud, encouraging merchants to "join the mass migration" of brands moving from Salesforce to Shopify. But winning over enterprise retailers requires a different approach, and it's one where Salesforce has more years of experience than Shopify. Talking the enterprise talkPoaching employees from Salesforce isn't the only way Shopify has made an effort to win over enterprise customers.

Persons: —, Shopify, Kal Stephen, Holly Dresden, Everlane, Marc Benioff, Evan Agostini, hasn't, Michael Affronti, we've, Affronti, Shopify's, Salesforce, We've, It's, Rick Watson, Watson, Demandware, Oppenheimer, Ken Wong, Wong, Harley Finkelstein Organizations: Service, Salesforce Commerce, Business, Salesforce, Adobe, SAP, Mattel, Commerce, RMW Commerce Consulting, Accenture, IDC, Manhattan Associates Locations: Salesforce, Demandware

"I'm thinking about marketing myself as a TikTok Shop creator," Jayy told BI in July. Outside its in-house team, TikTok also deputizes official third-party TikTok Shop agency partners to work with creators and merchants on e-commerce strategies. And the company offers advice to all affiliate creators on its website via its TikTok Shop Academy. Someone who is not popular or famous going on TikTok Shop and offering products, or someone who is very popular and famous now getting products?" "I think the shortest path to more volume through TikTok Shop is really that second group."

Persons: D'Amelio, TikTok, Remy Beaumont, it's, Joy Mangano, Beaumont, playbook, Rick Watson, Sharon Jayy, Jayy, Watson Organizations: Business, Shop, Z Media, intel, Training, RMW Commerce Consulting, TikTok Shop, Shop Academy Locations: London, China, Douyin, TikTok's Culver

☆ Shopify's new marketplace takes a markedly different approach than Amazon's
▼ + stars: | 2023-11-07 | by ( Madeline Stone | ) www.businessinsider.com time to read: +4 min

Like on the app, shoppers using the new site can search for and purchase products from across Shopify's merchant base. Shop Cash can only be redeemed on Shop. The app and website also display special offers from merchants where shoppers' Shop Cash rewards are multiplied. Shopify's web app and Shop app before it are as much marketplaces as Amazon," Juozas Kaziukėnas, CEO of e-commerce intelligence firm Marketplace Pulse, told Insider. We're not disclosing just yet, but the Shop app is becoming much more popular," company president Harley Finkelstein said in response.

Persons: Shopify, Rick Watson, Watson, they've, Siti Panigrahi, Harley Finkelstein Organizations: Google, RMW Commerce Consulting, Cash, Shopify, Shoppers, Shop, Mizuho Securities, LTV, Amazon

☆ Walmart beefs up its third-party marketplace as it challenges bigger online rival Amazon
▼ + stars: | 2023-10-18 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +8 min

In this article WMTAMZN Follow your favorite stocks CREATE FREE ACCOUNTWalmart hosted its first seller summit for its third-party marketplace this summer. Walmart leaders gave third-party marketplace sellers an early gift, too: Waiving extra fees for storing merchandise during the peak season. Already, the company is using the third-party marketplace to try to drum up early business. About 70% of items included in Walmart Plus Week, which coincided with Amazon Prime Day in July, were marketplace items. There are signs Walmart's growing third-party marketplace could help the company defy slower spending patterns and capitalize on inflation-wary shoppers.

Persons: Doug McMillon, Santa Claus, Sam Walton, Walmart's, Tom Ward, Rick Watson, Watson, Melissa LaCognata, Jaré Buckley, Cox Organizations: Walmart, Amazon's, Amazon, Walmart U.S, eBay, RMW Commerce Consulting, Federal Trade Commission, Disney, Reebok, Lucky Locations: Las Vegas, Amazon

☆ TikTok's new app store signals its goal to be an e-commerce platform that relies less on established players like Shopify
▼ + stars: | 2023-09-13 | by ( Madeline Stone | ) www.businessinsider.com time to read: +4 min

TikTok Shop, the social media app's e-commerce platform, officially came out of beta in the US on Tuesday. TikTok Shop is meant to be an end-to-end shopping destination, with in-feed and live video shopping, a dedicated shop tab in the TikTok app, an affiliate marketing program, and in-app checkout. TikTok's app store filters apps according to a seller's current e-commerce platform, including Shopify, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, and Amazon. Being on TikTok's app store also helps third-party software providers get discovered by sellers who might want to use their products. "We love an app store because the app store is saying: this is a trustworthy provider," Hallock said.

Persons: TikTok, Rick Watson, Watson, Anne Hallock, Hallock Organizations: Shop, RMW Commerce Consulting, Partners, TikTok Locations: Salesforce

☆ TikTok is killing its Shopify storefront integration as it moves to control all aspects of in-app e-commerce
▼ + stars: | 2023-08-22 | by ( Dan Whateley | Madeline Stone | ) www.businessinsider.com time to read: +4 min

TikTok is shutting down its Shopify-integrated "storefronts" feature next month as it looks to control all aspects of in-app shopping and drive sellers to use its e-commerce platform, TikTok Shop. The tool let Shopify sellers sync product catalogs to TikTok where users could click on linked items to purchase them on Shopify. Purchases that happen on TikTok Shop aren't redirected to third-party platforms like Shopify, which means TikTok will have primary visibility into all aspects of the customer journey. Since TikTok Shop does not currently integrate with Shopify, Shopify could miss out on revenue if its merchants choose to set up shop with TikTok and direct sales there instead of their main Shopify store. However, Rick Watson, the CEO and founder of RMW Commerce Consulting, doesn't consider TikTok Shop too much of a threat to Shopify.

Persons: TikTok, Kylie Cosmetics, it's, It's, ByteDance, Shopify, influencers, Rick Watson, doesn't, Watson Organizations: Manly Bands, RMW Commerce Locations: China

☆ Shopify's ecosystem is about to face a major test: Large partners like Klaviyo are eying an IPO, while smaller startups may struggle to compete
▼ + stars: | 2023-08-14 | by ( Madeline Stone | ) www.businessinsider.com time to read: +7 min

As Shopify's app ecosystem matures, it's becoming a make-or-break moment for some developers and partners. If they succeed in the public markets, it's a positive sign for the Shopify ecosystem. Upcoming IPOs will be a testSome Shopify ecosystem companies are eying the public markets, even in a year when IPO activity has been slow. That will make it even more important for Shopify's app partners to ensure their solution is differentiated from competitors. "This shared focus is why we're committed to ensuring a healthy Shopify ecosystem that fosters innovation, scale, and speed."

Persons: Shopify, it's, it'll, Amit Jhawar, Ben Parr, Parr, lockdowns, Sid Murlidhar, we're, Chris Wattie, Jhawar, Glen Coates, It'll, Chris Grouchy, Convictional, Roger Kirkness, Rick Watson Organizations: Shopify, Reuters, Shopify Ventures, Global, RMW Commerce Consulting Locations: Klaviyo, Ottawa , Ontario, Canada, Shopify

☆ Square is changing its strategy to focus on larger sellers — here's why
▼ + stars: | 2023-04-08 | by ( Madeline Stone | ) www.businessinsider.com time to read: +4 min

Square is focused on engaging large sellers, says Christine Loh, the general manager of e-commerce. In recent months, other e-commerce software providers, including Shopify, have also placed more emphasis on larger sellers as a way to hedge their bets. To cater to larger sellers, Square doubled down on features like preordering capabilities and loyalty program integrations. "But then also larger sellers, I think especially during this challenging economic time, they don't want to deal with piecing together a bunch of complex solutions. Analysts say that supporting large businesses could offer good value at a time when many are tightening their belts.

☆ A Square exec says the company is targeting larger sellers, reflecting a growing trend amid economic uncertainty
▼ + stars: | 2023-03-29 | by ( Madeline Stone | ) www.businessinsider.com time to read: +4 min

Large sellers "don't want to deal with piecing together a bunch of complex solutions," Loh said. In recent months, other ecommerce software providers like Shopify have also placed more emphasis on larger sellers as a way to hedge their bets. To cater to larger sellers, Square doubled down on features like preordering capabilities and loyalty program integrations. "But then also larger sellers, I think especially during this challenging economic time, they don't want to deal with piecing together a bunch of complex solutions. Analysts say supporting large businesses could offer good value at a time when many are tightening their belts.

☆ Shopify is trying to lure sellers away from Amazon by promising seamless shipping and VIP access on container ships
▼ + stars: | 2023-02-09 | by ( Emma Cosgrove | ) www.businessinsider.com time to read: +7 min

Shopify rolled out the latest iteration of its e-commerce logistics service Thursday. Shopify Logistics is a "port to porch" logistics service for even the smallest merchants. Flexport will allow Shopify merchants to get "front of the line access," to space on container ships they'd struggle to get otherwise, Brown said. Shopify rolled the badge, a direct competitor to Amazon's Prime shipping program and its newer "Buy with Prime" feature, out last year and expanded it to all Shopify sellers Thursday. A lot of e-commerce businesses with good products "flame out" because they simply can't hack the operations, Sauceda said.

☆ Shopify's prices will go up by as much as 33% in some cases, but analyst say merchants aren't going anywhere
▼ + stars: | 2023-01-31 | by ( Madeline Stone | ) www.businessinsider.com time to read: +6 min

Analysts say Shopify's products offer a much better value than their competitors'. He added that many merchants pay more in fees for third-party apps and add-ons than they do for a Shopify subscription. With those fees in mind, an increase to the monthly subscription fee would seem relatively small, Pfau argued. Luria said that it's possible Shopify's price hikes could "upset smaller merchants for whom this is a big expenditure," particularly amid inflation and economic uncertainty. Shopify's price hikes come as the company makes changes to its leadership team.

☆ Shopify is making moves to woo multimillion-dollar businesses. It's a big change to its identity as a small business champion it established during the pandemic.
▼ + stars: | 2023-01-13 | by ( Madeline Stone | ) www.businessinsider.com time to read: +5 min

With the move to Commerce Components, Shopify could target merchants with sales that are more in the $500 million range, Wong said. For Commerce Components, Shopify has already partnered with Mattel, which generated nearly $5.5 billion in sales for 2021. For a subscription fee, Shopify merchants get access to tools to build an online store, ship out products, and process payments. To convince large retailers to use its product, Shopify must show them it has an edge over legacy software platforms. At the same time, it has launched other products, like its advertising product Shopify Audiences, that are available only to larger merchants using Shopify Plus.

☆ 2 looming problems are threatening to hammer FedEx — and that's not even counting the recession
▼ + stars: | 2022-12-23 | by ( Emma Cosgrove | ) www.businessinsider.com time to read: +4 min

FedEx CEO Raj Subramanian said the company is facing less demand due to an "e-commerce reset." "I think the main macro issue in the United States is really the e-commerce reset," FedEx CEO Raj Subramanian said on the call. Market share worriesThe question e-commerce-related businesses have been asking all year is how much of the pandemic growth will stick. Companies from Shopify to Paypal have taken the conservative view: that e-commerce growth will revert to where it was headed in 2019. He told Insider that UPS is growing faster with small and medium businesses, and is more profitable than FedEx.

☆ If TikTok wants to compete with Amazon, building US fulfillment centers is a great way to fail, according to e-commerce logistics experts. Here's what to do instead.
▼ + stars: | 2022-10-25 | by ( Emma Cosgrove | Dan Whateley | ) www.businessinsider.com time to read: +7 min

TikTok is diving into e-commerce as it builds out a US fulfillment and shipping logistics team. As TikTok takes its initial steps into the physical side of e-commerce, several logistics experts told Insider not to expect the company to follow Amazon's playbook. "If you want to be anything like what Amazon has built you are $100 billion behind," Matthew Hertz, cofounder of e-commerce logistics consultancy Second Marathon, said. Shein is one Chinese company that has managed this transition successfully, by focusing on the niche but fast-growing field of cross-border e-commerce logistics. Japanese e-commerce company Rakuten acquired two US fulfillment companies in 2019 only to combine them and sell them back to the founder of one this year.

☆ FedEx's Shopify strategy could prove costly as e-commerce cools and logistics firms fight over small business, analysts say
▼ + stars: | 2022-09-23 | by ( Emma Cosgrove | ) www.businessinsider.com time to read: +5 min

The logistics giants are taking different paths when it comes to e-commerce platforms like Shopify. "Every entity in the parcel-delivery market — i.e., UPS, FedEx, USPS, Amazon Logistics, and every third party out there — is looking to that SMB customer," Shanker said. UPS and FedEx are taking opposite approachesMany small e-commerce businesses buy their shipping services through the online platforms they use to sell their products. "They want you to click on the FedEx logo because you think FedEx is great." "I think while FedEx talks about its focus on SMB shippers, I think UPS is actually executing on it," said Rick Watson, the CEO of RMW Commerce Consulting.

☆ Ultrafast startup FastAF reveals its secret weapon for surviving the rapid delivery shakeout: offering Shopify merchants 2-hour delivery and nationwide shipping
▼ + stars: | 2022-09-21 | by ( Nancy Luna | Madeline Stone | ) www.businessinsider.com time to read: +8 min

DTC delivery startup FastAF offers rapid delivery of Shopify brands. The startup FastAF has discovered a secret weapon in surviving the volatile ultrafast-delivery space: Shopify stores. On Wednesday, FastAF added nationwide shipping, allowing shoppers to bundle items into one delivery in any market in the US. at a higher cost," Hnetinka told Insider this week. "It's really put us in a position of strength compared to the other guys who've got commoditized and undifferentiated products," Hnetinka said.

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